Milk For The Ugly (Madefire/DeviantArt)

CREDIT: Madefire/DeviantArt

Rating: 4.5/5 – Combo of Motion & Sound Enhance a Great Underlying Story.
by ComicSpectrum EiC Bob Bretall.

Milk For The Ugly was a unique experience for me in a web-comic.  It’s built using Madefire’s cloud-based Motion Book Tool and uses a mildly interactive storytelling technique that enhanced the tale of a woman providing a very unique service to the world, all the while unknown and unappreciated by the mass of society.  Check this out for yourself here:

The story uses zooms and pans to make the story come to life in a limited way.  It blurs the line between comics and limited animation but it stayed on the ‘comics’ side of that line for me.  There was also an ability to do some limited ‘exploration’ by pivoting the scene every now and again, but I didn’t find that to be particularly interesting so stopped taking advantage of it after the first few opportunities. The art itself had an animated feel

The thing that got me the most was the story itself by Kate Redesiuk and Anna Podedworna.  The sudden change-up about mid way through the story.  I thought it was going to be one thing and then I got hit with a shift that skewed my perception from where I had started and by the end it had flipped 180 degrees.  Sound effects enhanced the story for me but the music didn’t; I found it a bit overpowering and distracting at times, but that’s just me.

The real strength here is the story and the art, both of which I found to be superb.  The motion comic experience was cool, but was secondary to the underlying story, which I thought was a really good thing.  Without a strong core story you just have flashy wrappings.  Milk For The Ugly had the prize of a great story inside the motion wrappings and should be experienced to be appreciated.  It’s free, so what are you waiting for?

Reviewed by: Bob Bretall
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